Author Question: Which of the following refers to a decision made by the marketing manager (or a firm's executive) to ... (Read 26 times)

kodithompson · **on:** Jun 29, 2018

Which of the following refers to a decision made by the marketing manager (or a firm's executive) to allocate (or shift the allocation of) organizational resources (capital and/or human resources) to emphasize any one or combination of elements of the marketing mix (the four Ps of marketing)?
a. marketing strategy c. positioning element
b. marketing positioning d. positioning Ps

Question 2

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.

gcook · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Definition of marketing strategy

Answer to Question 2

Systematic or nonsampling error may occur if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable. Randomization, which is the random assignment of subject and treatments to groups, is one device for equally distributing the effects of extraneous variables to all conditions. The presence of nuisance variables will not be eliminated, but they will be controlled because they are likely to exist to the same degree in every experimental cell. Matching the respondents on the basis of pertinent background information is another technique for controlling systematic error by assigning subjects in a way that their characteristics are the same in each group.