This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to a decision made by the marketing manager (or a firm's executive) to ... (Read 58 times)

kodithompson

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Which of the following refers to a decision made by the marketing manager (or a firm's executive) to allocate (or shift the allocation of) organizational resources (capital and/or human resources) to emphasize any one or combination of elements of the marketing mix (the four Ps of marketing)?
 a. marketing strategy c. positioning element
  b. marketing positioning d. positioning Ps

Question 2

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

gcook

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of marketing strategy

Answer to Question 2

Systematic or nonsampling error may occur if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable. Randomization, which is the random assignment of subject and treatments to groups, is one device for equally distributing the effects of extraneous variables to all conditions. The presence of nuisance variables will not be eliminated, but they will be controlled because they are likely to exist to the same degree in every experimental cell. Matching the respondents on the basis of pertinent background information is another technique for controlling systematic error by assigning subjects in a way that their characteristics are the same in each group.


kodithompson

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

bulacsom

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Chair made from tree Chair made from tree
The nucleic acids DNA and RNA are made from chains of nucleotides. The nucleic acids DNA and RNA are made from chains of nucleotides.
Responsibilities of the nurse manager Responsibilities of the nurse manager
An aryballe vase or decanter made for carrying body oils clearly demonstrates that ancient Greeks we An aryballe vase or decanter made for carrying body oils clearly demonstrates that ancient Greeks we
A healthy diet is made up of well-balanced nutrients. A healthy diet is made up of well-balanced nutrients.
No payments were made on a $2,598 loan during its three-year term. What was the annually ... No payments were made on a $2,598 loan during its three-year term. What was the annually ...
Video: Stretch reflex & Tendon reflex

For a complete list of videos, visit our video library