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Author Question: What is the BCG matrix? What is its purpose?[br][br][b][color=#7BCCB5]Question ... (Read 33 times)

jilianpiloj

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on: Jun 29, 2018
What is the BCG matrix? What is its purpose?

Question 2

When a research organization conducts a taste test in its offices located in a shopping mall, this is an example of a(n) ______ experiment.
 Fill in the blank(s) with correct word


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mcni194

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The Boston Consulting Group (BCG) matrix is commonly used to select the best mix of businesses or SBUs to maximize the long-term earnings growth of the firm. It helps determine the potential value of a particular SBU for the firm. This assessment is based on how a particular product/market stands in relation to market share and market growth.

Answer to Question 2

laboratory


jilianpiloj

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Sarahjh

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Reply 3 on: Yesterday
Wow, this really help

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