Author Question: What is integrated marketing communications? Explain its purpose.[br][br][b][color=#7BCCB5]Question ... (Read 73 times)

bobthebuilder · **on:** Jun 29, 2018

What is integrated marketing communications? Explain its purpose.

Question 2

In trying to coordinate traditional and emerging advertising and support media, ad agencies
a. have had to deal with fewer functional specialists.
b. see themselves in the lead role, but have not yet played this role to anyone's satisfaction.
c. have experienced less internal competition for promotional budget dollars.
d. have found greater cooperation between functional area specialists.

cuttiesgirl16 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Integrated marketing communications refer to the coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers. Coordinating multiple marketing tools to produce this synergistic effect requires a marketer to employ a broad perspective. A major goal of integrated marketing communications is to send a consistent message to customers.

Answer to Question 2

B