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Author Question: Eight airlines that were members of Star Alliance consolidating all of their advertising into WPP is ... (Read 128 times)

OSWALD

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Eight airlines that were members of Star Alliance consolidating all of their advertising into WPP is an example of which of the following?
 a. horizontal cooperative advertising c. ingredient-enhanced cooperative advertising
  b. vertical cooperative advertising d. ingredient-sponsored cooperative advertising

Question 2

Cocooning leads to a decrease in the sale of video games and DVDs.
 
 Indicate whether the statement is true or false



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rosiehomeworddo

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Answer to Question 1

A
Definition of horizontal cooperative advertising

Answer to Question 2

F




OSWALD

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


mohan

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Reply 3 on: Yesterday
Wow, this really help

 

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