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Author Question: Eight airlines that were members of Star Alliance consolidating all of their advertising into WPP is ... (Read 64 times)

OSWALD

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on: Jun 29, 2018
Eight airlines that were members of Star Alliance consolidating all of their advertising into WPP is an example of which of the following?
 a. horizontal cooperative advertising c. ingredient-enhanced cooperative advertising
  b. vertical cooperative advertising d. ingredient-sponsored cooperative advertising

Question 2

Cocooning leads to a decrease in the sale of video games and DVDs.
 
 Indicate whether the statement is true or false


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rosiehomeworddo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of horizontal cooperative advertising

Answer to Question 2

F


OSWALD

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ktidd

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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