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Author Question: Which of the following is a strategy that firms should follow to maximize the effectiveness of ... (Read 102 times)

skymedlock

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  • Posts: 561
on: Jun 29, 2018
Which of the following is a strategy that firms should follow to maximize the effectiveness of social media in international marketing?
 a. Firms need to use mass media strategies to target the world's entire population simultaneously.
  b. Firms need to concentrate on targeting the entire market and avoid targeting only certain segments of the market.
  c. Firms need to ignore gossip, complaints, rants of disgruntled consumers and activists, and any such related news about it on the Internet.
  d. Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets.

Question 2

In the regression equation, Y = a +  X, Y is the _____.
 a. dependent variable
  b. slope
  c. independent variable
  d. Y-intercept


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aadams68

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A


skymedlock

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  • Posts: 561
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kusterl

  • Member
  • Posts: 315
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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