Author Question: Which of the following is a strategy that firms should follow to maximize the effectiveness of ... (Read 52 times)

skymedlock · **on:** Jun 29, 2018

Which of the following is a strategy that firms should follow to maximize the effectiveness of social media in international marketing?
a. Firms need to use mass media strategies to target the world's entire population simultaneously.
b. Firms need to concentrate on targeting the entire market and avoid targeting only certain segments of the market.
c. Firms need to ignore gossip, complaints, rants of disgruntled consumers and activists, and any such related news about it on the Internet.
d. Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets.

Question 2

In the regression equation, Y = a + X, Y is the _____.
a. dependent variable
b. slope
c. independent variable
d. Y-intercept