Author Question: Which of the following is true of traditional marketing communications? a. They are very well suited ... (Read 67 times)

meagbuch

  • Hero Member
  • *****
  • Posts: 568
Which of the following is true of traditional marketing communications?
 a. They are very well suited to smaller firms.
  b. They involve campaigns that have an unlimited life.
  c. They focus on a company-to-customer approach.
  d. They serve niche markets well.

Question 2

Discuss the possible applications in marketing research for factor analysis.



Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

C

Answer to Question 2

Applications include:
1 . data reductionreducing a large set of variables to a smaller set of underlying factors
2 . structure identificationident ify the basic structure underlying a set of measures
3 . scalingidentify weights that can be used with a weighted scale
4 . data transformationtrans form correlated variables into a smaller set of uncorrelated factors that can be used with dependence analyses methods



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

For a complete list of videos, visit our video library