Author Question: Differences in technology diffusion drive the way social media are used around the world. Indicate ... (Read 34 times)

gbarreiro · **on:** Jun 29, 2018

Differences in technology diffusion drive the way social media are used around the world.

Indicate whether the statement is true or false

Question 2

A business research company has been commissioned to conduct an Internet survey with 5,000 potential respondents. Explain how a researcher can uncover potential problems with a survey design before launching it.

fatboyy09 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

Pretesting involves trial runs using the survey instrument with a group of colleagues or actual respondents to iron out fundamental problems in instructions, items, or design of a questionnaire. Researchers benefit by spotting problems in the pretest and rightly inferring that a problem with this very small sample will likely be a problem in the full sample once data collection actually begins.