Which of the following is a measurement for product placement? a. ...

[mpobi80]

Which of the following is a measurement for product placement?
 a. sales c. Nielsen ratings
  b. ticket sales d. None of the above.

Question 2

Which of the following is a strategy to compensate for price escalation?
 a. Weeding out government controls and avoiding them by entering markets through third parties
  b. Reorganizing the channel of distribution
  c. Reassessing customer needs by conducting market research
  d. Assembling products made with domestic components

[todom5090]

Answer to Question 1

D
For product placement, the performance can be measured traditionally based on exposures and ratings. For buzz and others, there are traditional measures such as web accesses and standard monitoring of appropriate measures of awareness, perceptions, attitudes, and purchase intention.

Answer to Question 2

B

[mpobi80]

Excellent

[hollysheppard095]

Thanks for the timely response, appreciate it