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Author Question: Which of the following is a measurement for product placement? a. sales c. Nielsen ratings b. ... (Read 33 times)

mpobi80

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on: Jun 29, 2018
Which of the following is a measurement for product placement?
 a. sales c. Nielsen ratings
  b. ticket sales d. None of the above.

Question 2

Which of the following is a strategy to compensate for price escalation?
 a. Weeding out government controls and avoiding them by entering markets through third parties
  b. Reorganizing the channel of distribution
  c. Reassessing customer needs by conducting market research
  d. Assembling products made with domestic components


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todom5090

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
For product placement, the performance can be measured traditionally based on exposures and ratings. For buzz and others, there are traditional measures such as web accesses and standard monitoring of appropriate measures of awareness, perceptions, attitudes, and purchase intention.

Answer to Question 2

B


mpobi80

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

parker125

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Reply 3 on: Yesterday
Excellent

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