Explain the significance of local campaign ...

[penza]

Explain the significance of local campaign objectives.

Question 2

When a respondent tells an interviewer that his annual income last year was 50,000 because he is embarrassed to admit that it was 25,000, this is an example of _____.
 a. nonresponse error
  b. auspices bias
  c. interviewer cheating
  d. deliberate falsification

[Viet Thy]

Answer to Question 1

The objectives that are set at the local level are more specific and set measurable targets for individual markets. These objectives may be product- or service-related or related to the entity itself. Typical goals are to increase awareness, enhance image, and improve market share in a particular market. Whatever the objective, it has to be measurable for control purposes. Local objectives are typically developed as a combination of headquarters (global or regional) and country organization involvement. Basic guidelines are initiated by headquarters, whereas local organizations set the actual country-specific goals. These goals are subject to headquarters approval, mainly to ensure consistency. Although some campaigns, especially global ones, may have more headquarters involvement than usual, local input is still quite important, especially to ensure appropriate implementation of the subsequent programs at the local level.

Answer to Question 2

D