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Author Question: Any group that is either directly or indirectly influenced by or influences the environment in which ... (Read 69 times)

nramada

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on: Jun 29, 2018
Any group that is either directly or indirectly influenced by or influences the environment in which the brand or marketing entity operates can be characterized as which of the following?
 a. shareholders c. consideration set
  b. stakeholders d. evoked set

Question 2

When an exporter uses indirect exports to reach international markets, the export process is said to be _____.
 a. internalized
  b. externalized
  c. outsourced
  d. localized


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vish98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of stakeholders

Answer to Question 2

B


nramada

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Reply 2 on: Jun 29, 2018
Gracias!

gcook

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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