Any group that is either directly or indirectly influenced by or ...

[nramada]

Any group that is either directly or indirectly influenced by or influences the environment in which the brand or marketing entity operates can be characterized as which of the following?
 a. shareholders c. consideration set
  b. stakeholders d. evoked set

Question 2

When an exporter uses indirect exports to reach international markets, the export process is said to be _____.
 a. internalized
  b. externalized
  c. outsourced
  d. localized

[vish98]

Answer to Question 1

B
Definition of stakeholders

Answer to Question 2

B

[nramada]

Thanks for the timely response, appreciate it

[strudel15]

YES! Correct, THANKS for helping me on my review