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Author Question: Consideration set is synonymous with which of the following? a. target set c. evoked set b. ... (Read 36 times)

lunatika

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on: Jun 29, 2018
Consideration set is synonymous with which of the following?
 a. target set c. evoked set
  b. behavioral set d. effective set

Question 2

_____ is an umbrella campaign to boost the image of lesser-known product lines or make the company itself be understood correctly or perceived more positively.
 a. Personal selling
  b. Market segmentation
  c. Corporate image advertising
  d. Undifferentiated marketing


princessflame2016

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of consideration set

Answer to Question 2

C


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