Which of the following is concerns capturing attention of ...

[eruditmonkey@yahoo.com]

Which of the following is concerns capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy?
 a. public relations c. buzz marketing
  b. publicity d. marketing communications

Question 2

Which of the following is a kind of marketing in which the company, or one of its brands, is linked to issues such as environmental protection or children's health?
 a. Loyalty marketing
  b. Cause-related marketing
  c. Relationship marketing
  d. Personalized marketing

[yeungji]

Answer to Question 1

C
Definition of buzz marketing

Answer to Question 2

B

[eruditmonkey@yahoo.com]

Gracias!

[amandalm]

Thanks for the timely response, appreciate it