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Author Question: Which of the following is concerns capturing attention of consumers and the media to the point where ... (Read 76 times)

eruditmonkey@yahoo.com

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  • Posts: 546
on: Jun 29, 2018
Which of the following is concerns capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy?
 a. public relations c. buzz marketing
  b. publicity d. marketing communications

Question 2

Which of the following is a kind of marketing in which the company, or one of its brands, is linked to issues such as environmental protection or children's health?
 a. Loyalty marketing
  b. Cause-related marketing
  c. Relationship marketing
  d. Personalized marketing


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yeungji

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of buzz marketing

Answer to Question 2

B


eruditmonkey@yahoo.com

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  • Posts: 546
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

aliotak

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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