This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is concerns capturing attention of consumers and the media to the point where ... (Read 75 times)

eruditmonkey@yahoo.com

  • Hero Member
  • *****
  • Posts: 546
Which of the following is concerns capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy?
 a. public relations c. buzz marketing
  b. publicity d. marketing communications

Question 2

Which of the following is a kind of marketing in which the company, or one of its brands, is linked to issues such as environmental protection or children's health?
 a. Loyalty marketing
  b. Cause-related marketing
  c. Relationship marketing
  d. Personalized marketing



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

yeungji

  • Sr. Member
  • ****
  • Posts: 319
Answer to Question 1

C
Definition of buzz marketing

Answer to Question 2

B




eruditmonkey@yahoo.com

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
Wow, this really help


hramirez205

  • Member
  • Posts: 345
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

For a complete list of videos, visit our video library