Which of the following is a example of judgment sampling? a. For ...

[penguins]

Which of the following is a example of judgment sampling?
 a. For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
  b. In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
  c. All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
  d. From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

Question 2

A simple tabulation of a variable's frequency distribution is sometimes called a marginal tabulation.
 
 Indicate whether the statement is true or false

[shoemake]

Answer to Question 1

A
Answer A is an example of judgment sampling since the towns selected were based on the researcher's judgment of being representative of the population. B and C are convenience samples; D is a systematic sample.

Answer to Question 2

T

[penguins]

Excellent

[hramirez205]

TYSM