Author Question: Which of the following is a example of judgment sampling? a. For a major launch campaign for a brand ... (Read 82 times)

penguins · **on:** Jun 29, 2018

Which of the following is a example of judgment sampling?
a. For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
b. In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
c. All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
d. From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

Question 2

A simple tabulation of a variable's frequency distribution is sometimes called a marginal tabulation.

Indicate whether the statement is true or false

shoemake · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Answer A is an example of judgment sampling since the towns selected were based on the researcher's judgment of being representative of the population. B and C are convenience samples; D is a systematic sample.

Answer to Question 2

T