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Author Question: Which of the following is a example of judgment sampling? a. For a major launch campaign for a brand ... (Read 73 times)

penguins

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Which of the following is a example of judgment sampling?
 a. For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
  b. In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
  c. All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
  d. From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

Question 2

A simple tabulation of a variable's frequency distribution is sometimes called a marginal tabulation.
 
 Indicate whether the statement is true or false



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shoemake

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Answer to Question 1

A
Answer A is an example of judgment sampling since the towns selected were based on the researcher's judgment of being representative of the population. B and C are convenience samples; D is a systematic sample.

Answer to Question 2

T




penguins

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


okolip

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Reply 3 on: Yesterday
Wow, this really help

 

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