Although simple random sampling is the simplest of the probability-based sampling procedures, it is not used in marketing research projects as much as other sampling methods, because of a higher probability of non-sampling error.
Indicate whether the statement is true or false
Question 2
A data processing input device that reads material directly from mark-sensed questionnaires is called a(n) _____.
a. direct-entry mode
b. verified entry system
c. tabulation scanning system
d. optical scanning system
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