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Author Question: Although simple random sampling is the simplest of the probability-based sampling procedures, it is ... (Read 95 times)

ss2343

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on: Jun 29, 2018
Although simple random sampling is the simplest of the probability-based sampling procedures, it is not used in marketing research projects as much as other sampling methods, because of a higher probability of non-sampling error.
 
 Indicate whether the statement is true or false

Question 2

A data processing input device that reads material directly from mark-sensed questionnaires is called a(n) _____.
 a. direct-entry mode
  b. verified entry system
  c. tabulation scanning system
  d. optical scanning system


jojobee318

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The simple random sample is utilized in the majority of marketing research projects involving sampling, far more than any non-probability sampling procedure.

Answer to Question 2

D


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ss2343

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Reply #2 on: Jun 29, 2018
Correct answers!


jojobee318

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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