Most companies aim for consistency in their marketing efforts. An ...

[bucstennis@aim.com]

Most companies aim for consistency in their marketing efforts. An example of where consistency may be easy to achieve in international markets is in the area of warranties.
 
 Indicate whether the statement is true or false

Question 2

Which type of qualitative tool is an informal and almost completely unstructured approach in which the researcher engages a respondent in a discussion of the relevant subject matter?
 a. depth interview
  b. conversation
  c. focus group
  d. free-association

[reelove4eva]

Answer to Question 1

F

Answer to Question 2

B