Author Question: Which of the following describes the characteristics of the people and population segments, ... (Read 16 times)

rl

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Which of the following describes the characteristics of the people and population segments, especially when used to identify consumer markets?
 a. quality features c. buying habits
  b. psychographics d. demographics

Question 2

Industrial products tend to be more shielded from cultural influences than consumer durables.
 
 Indicate whether the statement is true or false



BAOCHAU2803

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Answer to Question 1

D
Definition of demographics

Answer to Question 2

T



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