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Author Question: Which of the following describes the characteristics of the people and population segments, ... (Read 28 times)

rl

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on: Jun 29, 2018
Which of the following describes the characteristics of the people and population segments, especially when used to identify consumer markets?
 a. quality features c. buying habits
  b. psychographics d. demographics

Question 2

Industrial products tend to be more shielded from cultural influences than consumer durables.
 
 Indicate whether the statement is true or false


BAOCHAU2803

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of demographics

Answer to Question 2

T


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