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Author Question: Which of the following is a good characteristic for a focus group moderator to possess? a. good ... (Read 107 times)

beccaep

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Which of the following is a good characteristic for a focus group moderator to possess?
 a. good listener
  b. ability to make people feel comfortable so that they will talk in the group
  c. ability to control discussion without being overbearing
  d. all of these choices

Question 2

Which of the following are not among the guidelines for determining question sequence?
 a. Arrange questions in logical order.
  b. Ask general questions last.
  c. Place uninteresting and difficult questions early in sequence to make the rest of the questionnaire seem easier.
  d. Use a simple and interesting opening question.
  e. both b and c



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leahm14

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Answer to Question 1

D

Answer to Question 2

E
Questions should be arranged in a logical order; general questions should be asked before specific questions; uninteresting and difficult questions should be placed late in the sequence; and the opening question should be simple and interesting.





 

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