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Author Question: A focus group moderator needs to be a good talker and dominate the group discussion to keep it on ... (Read 49 times)

dejastew

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on: Jun 29, 2018
A focus group moderator needs to be a good talker and dominate the group discussion to keep it on track.
 
 Indicate whether the statement is true or false

Question 2

Due to substantial extra expenses when doing international marketing research, questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.
 
 Indicate whether the statement is true or false


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adf223

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
A good moderator usually says less rather than more and directs verbal traffic capably without turning off productive participants.

Answer to Question 2

F
Complexities of international research can add a great deal of pre- and post-processing time and typically cost at least double what a survey costs when run domestically. However, it is not adequate to omit pre-testing.


dejastew

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Reply #2 on: Jun 29, 2018
Thank you


adf223

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Reply #3 on: Jun 29, 2018
No problemo


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