This topic contains a solution. Click here to go to the answer

Author Question: A focus group moderator needs to be a good talker and dominate the group discussion to keep it on ... (Read 121 times)

dejastew

  • Hero Member
  • *****
  • Posts: 562
A focus group moderator needs to be a good talker and dominate the group discussion to keep it on track.
 
 Indicate whether the statement is true or false

Question 2

Due to substantial extra expenses when doing international marketing research, questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

adf223

  • Sr. Member
  • ****
  • Posts: 304
Answer to Question 1

F
A good moderator usually says less rather than more and directs verbal traffic capably without turning off productive participants.

Answer to Question 2

F
Complexities of international research can add a great deal of pre- and post-processing time and typically cost at least double what a survey costs when run domestically. However, it is not adequate to omit pre-testing.





 

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

For a complete list of videos, visit our video library