Answer to Question 1
C
Definition of integration
Answer to Question 2
The key corporate export stages are:
Awareness: A firm may gradually become aware of international market opportunities.
Interest: While awareness of international market opportunities is unlikely to trigger much business activity, it can lead management to gradually become interested in international activities.
Trial: In this stage, management is willing to consider the feasibility of exporting. In this exploratory stage, the firm begins to export systematically, usually to psychologically close countries. However, management is still far from being committed to international marketing activities.
Evaluation: After some export activity, typically within two years of initial export, management is likely to conduct an evaluation of its export efforts.
Adaptation: Success can lead to the process of export adaptation. Here a firm is an experienced exporter to a particular country and adjusts its activities to changing exchange rates, tariffs, and other variables. Management is ready to explore the feasibility of exporting to additional countries that are psychologically farther away.
Teresa Hubbard and Alexander Birchler, Detached Building.
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