Author Question: Which of the following can be achieved by building and reinforcing links among the system's ... (Read 38 times)

biggirl4568

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Which of the following can be achieved by building and reinforcing links among the system's components within each level of the process hierarchy?
 a. system organization c. integration
  b. strategic positioning d. goal fulfillment

Question 2

List and describe the key corporate export stages.



Moriaki

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Answer to Question 1

C
Definition of integration

Answer to Question 2

The key corporate export stages are:
Awareness: A firm may gradually become aware of international market opportunities.
Interest: While awareness of international market opportunities is unlikely to trigger much business activity, it can lead management to gradually become interested in international activities.
Trial: In this stage, management is willing to consider the feasibility of exporting. In this exploratory stage, the firm begins to export systematically, usually to psychologically close countries. However, management is still far from being committed to international marketing activities.
Evaluation: After some export activity, typically within two years of initial export, management is likely to conduct an evaluation of its export efforts.
Adaptation: Success can lead to the process of export adaptation. Here a firm is an experienced exporter to a particular country and adjusts its activities to changing exchange rates, tariffs, and other variables. Management is ready to explore the feasibility of exporting to additional countries that are psychologically farther away.



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