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Author Question: Probing is an interview technique that tries to draw deeper and more elaborate explanations from a ... (Read 51 times)

vicotolentino

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on: Jun 29, 2018
Probing is an interview technique that tries to draw deeper and more elaborate explanations from a discussion.
 
 Indicate whether the statement is true or false

Question 2

Managers often believe they can use quantitative research as a substitute for qualitative research on the premise that listening to the voice of the customer is always superior to numerical results, no matter how rigorous.
 
 Indicate whether the statement is true or false


meganlapinski

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

F
It is just the opposite; managers believe they can use qualitative research as a substitute for quantitative research.


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