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Author Question: A common practice in research is to use the 75 percent confidence interval about the mean in ... (Read 19 times)

EAugust

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on: Jun 29, 2018
A common practice in research is to use the 75 percent confidence interval about the mean in research studies.
 
 Indicate whether the statement is true or false

Question 2

A manager of Crest toothpastes' subbrands must be able to link all of the communication activities for a given brand to all of the following except
 a. to other Crest subbrands c. to P&G oral care brands
  b. to the Crest brands d. to non-P&G brands


Smiles0805

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
The common practice is to use the 95 percent confidence interval.

Answer to Question 2

D
The focus of IMC and SMC is brands internal to the firm.


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