A common practice in research is to use the 75 percent confidence ...

[EAugust]

A common practice in research is to use the 75 percent confidence interval about the mean in research studies.
 
 Indicate whether the statement is true or false

Question 2

A manager of Crest toothpastes' subbrands must be able to link all of the communication activities for a given brand to all of the following except
 a. to other Crest subbrands c. to P&G oral care brands
  b. to the Crest brands d. to non-P&G brands

[Smiles0805]

Answer to Question 1

T
The common practice is to use the 95 percent confidence interval.

Answer to Question 2

D
The focus of IMC and SMC is brands internal to the firm.