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Author Question: In most organizations, business research directors typically have a formalized role. Indicate ... (Read 50 times)

deesands

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on: Jun 29, 2018
In most organizations, business research directors typically have a formalized role.
 
 Indicate whether the statement is true or false

Question 2

Probably the most frequently used scales in all of social science, and certainly in marketing research, are
 a. nominal scales c. verbal rating scales
  b. graphic rating scales d. semantic differential scales


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juliaf

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
One problem typically faced by business research directors is that the research management role often is not formally recognized.

Answer to Question 2

C
Verbal rating scales are the most frequently used scales and ask respondents to indicate their positions by selecting among verbally identified categories.


deesands

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Reply 2 on: Jun 29, 2018
:D TYSM

bulacsom

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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