Author Question: In most organizations, business research directors typically have a formalized role. Indicate ... (Read 49 times)

deesands · **on:** Jun 29, 2018

In most organizations, business research directors typically have a formalized role.

Indicate whether the statement is true or false

Question 2

Probably the most frequently used scales in all of social science, and certainly in marketing research, are
a. nominal scales c. verbal rating scales
b. graphic rating scales d. semantic differential scales

juliaf · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
One problem typically faced by business research directors is that the research management role often is not formally recognized.

Answer to Question 2

C
Verbal rating scales are the most frequently used scales and ask respondents to indicate their positions by selecting among verbally identified categories.