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Author Question: The affective component of the hierarchy-of-effects model can be described by which of the following ... (Read 34 times)

SO00

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on: Jun 29, 2018
The affective component of the hierarchy-of-effects model can be described by which of the following terms?
 a. feelings d. a and b only
  b. beliefs e. a and c only
  c. preference

Question 2

When a researcher puts the name of each person on a sampling frame list on a 3 x 5 card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study, this is an example of what type of sampling procedure?
 a. judgment sample
  b. simple random sample
  c. stratified sample
  d. area sample


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pratush dev

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The affective component of attitude is a person's feelings, likes, dislikes, and preferences. Beliefs and knowledge fall under the cognitive component.

Answer to Question 2

B


SO00

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Reply #2 on: Jun 29, 2018
Thank you :)


pratush dev

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Reply #3 on: Jun 29, 2018
Happy to help you


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