Author Question: The hierarchy-of-effects model postulates an advertising-purchase-repurchase sequence resulting from ... (Read 160 times)

ap345

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The hierarchy-of-effects model postulates an advertising-purchase-repurchase sequence resulting from marketing effort.
 
 Indicate whether the statement is true or false

Question 2

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.
 
 Indicate whether the statement is true or false



meganlapinski

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Answer to Question 1

F
The hierarchy-of-effects model postulates a cognitiveaffectiveb ehavioral sequence resulting from a marketing effort.

Answer to Question 2

T



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