This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The higher up the hierarchy of effects that the advertising is meant to move the consumer, the fewer ... (Read 228 times)

clmills979

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
The higher up the hierarchy of effects that the advertising is meant to move the consumer, the fewer the number of exposures needed to achieve minimal effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Behaviorgraphics is the most predictive indicator of consumer choice behavior while demographics is the least predictive indicator of behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

meganlapinski

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


clmills979

  • Hero Member
  • *****
  • Posts: 551
Reply #2 on: Jun 29, 2018
Correct answers!


meganlapinski

  • Sr. Member
  • ****
  • Posts: 333
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr
Effects of the sympathetic and parasympathetic nervous systems Effects of the sympathetic and parasympathetic nervous systems
Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896 Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896
The effects of alcoholism on the body systems. The effects of alcoholism on the body systems.
The effects of neonatal testosterone exposure on the size of the sexually dimorphic nuclei in male ... The effects of neonatal testosterone exposure on the size of the sexually dimorphic nuclei in male ...
This isn’t exactly what’s meant by the phrase “You are what you eat,” but it’s close This isn’t exactly what’s meant by the phrase “You are what you eat,” but it’s close
Video: Gastroesophageal Reflux Disease (GERD)

For a complete list of videos, visit our video library