Author Question: Your business research company has been asked to help a business understand why their sales are ... (Read 48 times)

frankwu · **on:** Jun 29, 2018

Your business research company has been asked to help a business understand why their sales are decreasing. Describe the procedure you should follow to address this research request and the type of business research you would recommend.

Question 2

The primary methods of measuring reliability include all of the following except
a. test-retest c. alternative-forms
b. construct d. split-half

Laurenleakan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The stages in the business research process are:
(1) Defining the research objectives
(2) Planning a research design
(3) Planning a sample
(4) Collecting the data
(5) Analyzing the data
(6) Formulating the conclusions and preparing the report

In practice, the stages overlap somewhat from a timing perspective. Later stages sometimes can be completed before earlier ones. The terms forward linkage and backward linkage reflect the interrelationships between stages. Forward linkage implies that the earlier stages influence the later stages. For example, the research objectives outlined in the first stage affect the sample selection and the way data are collected. Backward linkage implies that later steps influence earlier stages of the research process. For example, if it is known that the data will be collected via e-mail, then the sampling should include those with e-mail access.

Answer to Question 2

B
Construct validity is a method for measuring validity, not reliability.