Answer to Question 1
The stages in the business research process are:
(1) Defining the research objectives
(2) Planning a research design
(3) Planning a sample
(4) Collecting the data
(5) Analyzing the data
(6) Formulating the conclusions and preparing the report
In practice, the stages overlap somewhat from a timing perspective. Later stages sometimes can be completed before earlier ones. The terms forward linkage and backward linkage reflect the interrelationships between stages. Forward linkage implies that the earlier stages influence the later stages. For example, the research objectives outlined in the first stage affect the sample selection and the way data are collected. Backward linkage implies that later steps influence earlier stages of the research process. For example, if it is known that the data will be collected via e-mail, then the sampling should include those with e-mail access.
Answer to Question 2
B
Construct validity is a method for measuring validity, not reliability.
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