In the measurement process, the _______________ consists of all ...

[genevieve1028]

In the measurement process, the _______________ consists of all quantities used to represent marketing phenomena.
 a. empirical system c. data analysis system
  b. abstract system d. population

Question 2

Managers at Procter & Gamble view business research at a strategic planning level, particularly for product-related decisions. Therefore, the company conducts numerous related studies that come together to help in their product planning decisions. This is referred to as a ____.
 a. research project
  b. research program
  c. research philosophy
  d. research integration

[Carliemb17]

Answer to Question 1

B
The empirical system is the marketing phenomena under study, and the abstract system is used to represent marketing phenomena.

Answer to Question 2

B