« previous next »

Author Question: Describe the steps taken in Johnson & Johnson's IMC campaign for ACUVUE contact ... (Read 90 times)

sabina

  • Hero Member
  • *****
  • Posts: 563
on: Jun 29, 2018
Describe the steps taken in Johnson & Johnson's IMC campaign for ACUVUE contact lens.

Question 2

In nations with weak institutional guidelines, corruption is often a factor that affects the
  purchase behavior of organizational buyers.
 
 Indicate whether the statement is true or false


yuyiding

  • Sr. Member
  • ****
  • Posts: 357
Reply #1 on: Jun 29, 2018
Answer to Question 1

First, J&J placed direct-response advertising campaigns in magazines. Second, it sent direct-mail kits to optometrists. Then, J&J mailed discount coupons to optometrists' patients who expressed interest.

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

sabina

  • Hero Member
  • *****
  • Posts: 563
Reply #2 on: Jun 29, 2018
Thank you :)


yuyiding

  • Sr. Member
  • ****
  • Posts: 357
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Steps involved in in vitro fertilization. Steps involved in in vitro fertilization.
Steps toward a Genetic Map Steps toward a Genetic Map
Many African Americans are trying to get in closer contact with their roots. To do this, some use ... Many African Americans are trying to get in closer contact with their roots. To do this, some use ...
To help make good electrical contact with the terminals without doing any harm, select the ... To help make good electrical contact with the terminals without doing any harm, select the ...
Polio eradication campaign in Georgia in the 1950s. In the 1950s, 20,000 cases of polio occurred ... Polio eradication campaign in Georgia in the 1950s. In the 1950s, 20,000 cases of polio occurred ...
Steps in the development of colorectal cancers Steps in the development of colorectal cancers
Video: Darwin's Observation (Fossils, Galapagos Islands & Africa ) and Natural Selection (Adaptive Traits)

For a complete list of videos, visit our video library