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Author Question: Describe the steps taken in Johnson & Johnson's IMC campaign for ACUVUE contact ... (Read 104 times)

sabina

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on: Jun 29, 2018
Describe the steps taken in Johnson & Johnson's IMC campaign for ACUVUE contact lens.

Question 2

In nations with weak institutional guidelines, corruption is often a factor that affects the
  purchase behavior of organizational buyers.
 
 Indicate whether the statement is true or false


yuyiding

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Reply #1 on: Jun 29, 2018
Answer to Question 1

First, J&J placed direct-response advertising campaigns in magazines. Second, it sent direct-mail kits to optometrists. Then, J&J mailed discount coupons to optometrists' patients who expressed interest.

Answer to Question 2

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sabina

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Reply #2 on: Jun 29, 2018
Thank you :)


yuyiding

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Reply #3 on: Jun 29, 2018
Happy to help you


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