Author Question: Identify the four major categories of data sources for marketing research ... (Read 72 times)

nelaaney

  • Hero Member
  • *****
  • Posts: 560
Identify the four major categories of data sources for marketing research applications.

Question 2

The process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second, independent translator is called _____.
 Fill in the blank(s) with correct word



KKcool

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

Data sources can all be categorized into at least one of four basic groups: communication with respondents, analogous situations, experimentation, and secondary data.

Answer to Question 2

back translation



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

For a complete list of videos, visit our video library