Author Question: Which of the following is a general rule of marketing research data sources? a. Secondary data ... (Read 118 times)

mpobi80 · **on:** Jun 28, 2018

Which of the following is a general rule of marketing research data sources?
a. Secondary data should only be used when it is impossible to collect primary data.
b. Primary data should always be collected.
c. Look for secondary prior to collecting primary data.
d. Primary AND secondary data should always be used.
e. None of these statements are true.

Question 2

Michael paid attention to an ad and perceived that it was a life insurance commercial. He must ____ what he saw to retain information.
a. be aware of
b. have a high level of attention for
c. comprehend
d. visualize
e. feel for