Author Question: In which of the following steps of the Schultz and colleagues' model is the message designed to ... (Read 56 times)

sam.t96 · **on:** Jun 29, 2018

In which of the following steps of the Schultz and colleagues' model is the message designed to induce some overt behavior?
a. communications strategy c. relaying objective
b. marketing objective d. effectiveness targeting

Question 2

Which aspect of causality deals with the time order of events?
a. concomitant variation
b. temporal sequence
c. nonspurious association
d. parallel sequencing

cupcake16 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
In the marketing objective stage, the message has to induce some overt behavior and must be captured and measured in relation to marketing objectives.

Answer to Question 2

B