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Author Question: In which of the following steps of the Schultz and colleagues' model is the message designed to ... (Read 17 times)

sam.t96

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on: Jun 29, 2018
In which of the following steps of the Schultz and colleagues' model is the message designed to induce some overt behavior?
 a. communications strategy c. relaying objective
  b. marketing objective d. effectiveness targeting

Question 2

Which aspect of causality deals with the time order of events?
 a. concomitant variation
  b. temporal sequence
  c. nonspurious association
  d. parallel sequencing


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cupcake16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In the marketing objective stage, the message has to induce some overt behavior and must be captured and measured in relation to marketing objectives.

Answer to Question 2

B


sam.t96

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Reply 2 on: Jun 29, 2018
Gracias!

jomama

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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