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Author Question: The most authoritative work in IMC is which of the following books? a. IMC: Pulling It Together and ... (Read 27 times)

javeds

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on: Jun 29, 2018
The most authoritative work in IMC is which of the following books?
 a. IMC: Pulling It Together and Making It Work c. SMC: The Evolution of IMC Models
  b. IMC: The Links Between Corporate and Marketing Decisions d. SMC: The New Moore and Thorson Model

Question 2

Which of the following is a characteristic of a market-based corporate governance regime?
 a. Combined management and ownership
  b. Dispersed ownership
  c. State ownership of enterprise
  d. Family control


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chevyboi1976

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The most authoritative work in IMC is that of Schultz, Tannenbaum, and Lauterborn in their book IMC: Pulling It Together and Making It Work, in which the notion that IMC is a whole process is advanced.

Answer to Question 2

B


javeds

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

dantucker

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Reply 3 on: Yesterday
Excellent

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