Author Question: A publisher of children's books launches a campaign to promote literacy by donating books to 25 ... (Read 364 times)

Lobcity · **on:** Jun 29, 2018

A publisher of children's books launches a campaign to promote literacy by donating books to 25 public libraries and
50 public schools in low-income areas across the country. The publisher is conducting:
a. a sales promotion.
b. advocacy advertising.
c. green marketing.
d. cause-related advertising.

Question 2

In essence, a creative brief is a(n):
a. informal contract depicting the responsibilities of the creative team.
b. set of guidelines to get the creative group moving in the right direction.
c. solution to the primary problem of the ad campaign.
d. list of results to be expected from the ad campaign.