« previous next »

Author Question: _____ means that the information gathered from a questionnaire is reliable and valid. Fill in the ... (Read 31 times)

lindiwe

  • Hero Member
  • *****
  • Posts: 577
on: Jun 29, 2018
_____ means that the information gathered from a questionnaire is reliable and valid.
 Fill in the blank(s) with correct word

Question 2

Which of the following is not in the mandated one-look approach?
 a. common logo c. common graphics
  b. common strategic focus d. common colors


mfedorka

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

Accuracy

Answer to Question 2

B
The major shortcoming of the one-look approach is the fact that a common look to all forms of marketing communications is not likely to suffice. A strategic focus is lacking; hence, IMC decisions cannot be made effectively.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Localization of a Peptide The peptide is revealed by means of immunocytochemistry. The photomicrogra Localization of a Peptide The peptide is revealed by means of immunocytochemistry. The photomicrogra
Patient Information Supplied When Scheduling Hospital Admissions Patient Information Supplied When Scheduling Hospital Admissions
The medical assistant reviews the PDR for information related to a drug. The medical assistant reviews the PDR for information related to a drug.
Organizing Drug Information by Therapeutic Classification Organizing Drug Information by Therapeutic Classification
Electronic service information is available from aftermarket sources, such as All-Data and ... Electronic service information is available from aftermarket sources, such as All-Data and ...
Management Information Systems: Managing the Digital Firm, 15th Edition Management Information Systems: Managing the Digital Firm, 15th Edition
Video: How to make cDNA Animation

For a complete list of videos, visit our video library